Who Thinks of That??!?!?

So years back I stumbled upon this weird statistic from the United Health Foundation. Anyway over the years I have shared this stat with people and they never seem to believe me. Well I took a picture of it to prove to you that it's legit.

So who the heck even decided to run this study and what was the situation and circumstances that led them to question how your hearing is affected in the buff. I am a little scared to delve too far into my imagination to understand. But I still wonder if I am a part of the "most" in this stat? Something to ponder on for the remainder of the week.